The Principal London is a Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel this spring has restored the original grande dame to her original glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898. Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside The Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history while providing stylish form and function for the modern traveller. The Principal London hopes to create a hub not only for its guests but also for Londoners who have a passion for great food, fabulous cocktails and memorable nights in the city.Packages
Our first Christmas promises to be a memorable one, from a gorgeous tree in the lobby to seasonal food and drink, and fun in abundance. Whether you are looking to book a private Christmas dinner for 10 people or a Christmas party for up to 400, The Principal London will help you make your Christmas a merry one. Three-course festive menus start from £75 per person, and we also offer inclusive Christmas party packages from £115 per person.
The original hotel ballroom has been restored as part of the £85 million refurbishment, and has its own private entrance on Bernard Street. The ballroom has a double-height ceiling, original features, and windows the entire length of one wall, with a mezzanine gallery that overlooks the main room. It holds up to 450 guests for a reception and up to 220 guests for a social celebration or event requiring a dance floor.
On the lower-ground floor of the hotel, eight additional meetings and events spaces can accommodate up to 100 delegates. All of them have natural daylight, and they have been designed and decorated to match the aesthetic you will find throughout The Principal London.